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KERRY

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BEAUTY CONTENT • PRODUCT EDUCATION • BRAND COLLABORATIONS

Beauty expertise, creative content and a genuine understanding of the women using your products.

I’m Kerry, a makeup artist, beauty writer and cosmetics industry insider. I create beauty UGC, product demonstrations and tutorials that help customers understand your products and see how they could work for them.


Brands I've Worked With - 

A taste of my work! 

Product Demonstrations

Show your product’s texture, colour, finish and application through close-ups, swatches and demonstrations that help customers know what to expect.


Basics by B | Blusher
Step-by-step contour tutorial on how to create a fuller or slimmer face.
Blush swatches of the Basic By B liquid blush lineup
Basics by B | Blush Lineup Image

Natural, relatable videos shaped around your campaign brief, from first-person product experiences to promotional content for your brand’s channels.

UGC & Brand Content

Step-by-step contour tutorial on how to create a fuller or slimmer face.

Beauty Tutorials & Education

Practical, easy-to-follow guidance that answers customers’ beauty questions and shows them how to use your products with confidence.

Available Formats
Short-form video · Longer tutorials · Product photography · Written beauty content · Voiceovers · On-camera presenting

Content tailored for your social channels, website, email and paid campaigns.

Ways We Can Work Together

Selected examples of my video work.

POCO Beauty

Eye product tutorial & application tips

PRIMARK Beauty

Beauty education & on-camera presenting

iGlow

Sale campaign & Promotional video

UGC & Brand Collaborations

Basics By B

Highlighter Tutorial & Application Tips

LUNA by Lisa Jordan

Product Showcase & Swatches

POCO Beauty

1 Product | 2 Ways to Wear

How do you fake tan for a sun holiday?

SOSU Cosmetics

SOSU Cosmetics

Best way to apply fake tan

Two examples of my educational beauty writing for SOSU Cosmetics, created to a detailed SEO brief. Each combines practical advice with natural keyword integration, clear structure and relevant product links.

Beauty Writing 

Four years of beauty UGC experience
I bring together clear explanations, practical demonstrations and a natural delivery to create content that feels personal and gives customers useful information.

Experience from both sides of the beauty counter
Six years in cosmetics buying and product development gives me insight into how products are developed, positioned and brought to market.


/ BEAUTY THAT MAKES SENSE

An understanding of your customer
15+ years working with everyday women has taught me the questions they ask, the concerns they have and where they need a little guidance.

What I Bring to Your Brand

I love discovering, testing and sharing beauty products, and I’m drawn to brands I feel a real affinity with—products I’d happily use myself and tell my best friend, my mother or my sister, “You have to try this.”

Brands I’ve worked with have recognised that authentic connection in my content. My calm, approachable teaching style turns that enthusiasm into clear, practical demonstrations, helping your customers understand what makes your product special and how to use it with confidence.

My background in cosmetics buying and makeup artistry has taught me that when customers know how to use a product and see it working for them, it becomes something they trust—and return to buy again and again.

Beauty expertise. A practical approach. A personal connection. and accessible.

Behind the Beauty

Have a project in mind?
Send me a brief outline of what you’re looking for, where the content will be used and your timeline. I’ll come back to you with relevant options and rates.

Let's Work Together

Explore more beauty tips, product discoveries and content on my social media platforms.

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